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The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.





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This pencil creates thin, hairlike strokes that blend into brows like magic.
What It Is
A clean, cream-to-powder eyeshadow that dries down to a smudge-resistant finish.
Why We Love It
Light-reflecting pearl illuminates, and the ceramic tip cools while massaging.
Why We Love It
The micro-fine tip delivers the perfect amount of soft, buildable pigment.
Why We Love It
Blend for a diffused wash of color, or build it up for a bolder look.
Package Dimensions : 3.11 x 0.59 x 0.59 inches; 0.35 ounces
UPC : 818107028137
Manufacturer : ILIA
ASIN : B09YQRR8WS
Best Sellers Rank: #8,141 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #103 in Mascara
Customer Reviews: 4.2 4.2 out of 5 stars 1,683 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
WHAT IT IS: A Clean Volumizing Mascara That Wraps Each Lash In Weightless, Buildable Volume Without Flaking, Smudging, Or Irritating Even The Most Sensitive Eyes.
WHAT IT DOES: Fullest Volumizing Mascara Thickens + Defines Lashes From Root To Tip With Fullness You Can’t Miss. Clean, Nourishing Ingredients Condition With Every Coat For Lashes That Look Fuller, Thicker, + Healthier.
BENEFITS: The Smudge-Free, Flake-Free Formula Washes Off Easily With Your Favorite Cleanser—No Scrubbing, Tugging, Or Heavy-Duty Makeup Remover Needed.
EYE SAFE: Fullest Volumizing Mascara Is Ophthalmologist-Tested, Safe For Sensitive Eyes, + Safe For Contact Lens Wearers.
THOUGHTFULLY FORMULATED: Talc-Free, Fragrance-Free, Gluten-Free, Cruelty-Free, Vegan

Donna Buehre –
Amazing product!!!
Exactly the product described full and volumizing… my go to…
Amazon Buyer –
Beautiful Results
Works better than I thought it would! Similar to other popular mascaras, it lengthens my lashes and makes them look fuller. It’s also easy to remove, which is a bonus. I have tried ILIA’s lengthing mascara, and unfortunately, it didn’t do much for me, but this one is different. I also love how the ingredients are more natural and better for my lashes than other cosmetic brands. It makes my lashes feel soft and not brittle or hard. I have also noticed I lose little to no lashes when I remove my makeup now, unlike when I used Maybelline’s Sky High Mascara. Despite ILIA’s high price, I do believe it’s worth it in the long-run. The only downside to this ILIA mascara is how easily it can clump. 🙂
Laura –
Non irritating but pulls eyelashes down
I have sensitive eyes and wear contacts. The mascara I have used for years changed formula and now burns my eyelids. I researched alternatives and this one was listed in multiple places so I gave it a try. It works really well. It doesn’t irritate or clump. My lashes stay pretty seperated. I did notice a couple smears on my eyelids but it’s from the wand having long bristles. If I’m careful I can avoid that transfer. It goes on smooth and feels light while wearing. I dont even notice it. I haven’t seen racoon eyes after a long day. As another reviewer mentioned it had a not great scent but it’s not noticeable when wearing.This mascara did seem to pull down my lashes the firth few times I wore it more so than any other mascara I’ve used even when I curled my lashes. I found some online advice that suggested curling the lashes, applying just to tips and let dry then apply another coat from roots up. I tried that and found my lashes keep some curl but they do still lose some curl.Overall I’m really happy with a mascara that doesn’t irritate though I wish it didn’t pull down my lashes as much as it does.
Kindle Customer –
Works better than my expensive mascara. It’s a keeper!
**I’ve only used this twice since it was delivered**Both times I’ve used this mascara it worked wonderfully. I don’t normally keep mascara on longer than 7 hours, but this mascara wore fantastically when it was left on longer than that. I purchased the smaller tube, but it includes the larger brush that the larger tube includes as well. Warning for users – it’s a larger brush than average and it picks up a lot of product. It went on well for me, but some users may but like how large it is. The mascara seems pretty concentrated so I didn’t have to layer it to see great results. It lengthened my lashes and held the curl from my mascara curler. I was very happy that the results were so great! The product didn’t create any irritation to my eyes, and didn’t flake off like most of the other chemical free or eco friendly mascaras I’ve tried. The only thing I’m worried about is whether the product itself with dry out faster than normal. The brush does collect a great amount of product, and it is more “fluffy” than typical mascaras, which makes it difficult to get into the corners near my eyes, but I use a smaller wand to take care of any clumps.
elh –
Creates incredibly full and soft lashes that last all day; I rarely wear eye liner any longer
Incredible product! My lashes look absolutely amazing, and it stays on (looking soft) all day. My lashes are so full with this product that I rarely wear eye liner any more. I do use this with a lash primer, as I always do for my mascara (I use lancome CLS boost).
Alyssa Kennedy –
Works well but….
It works well at volumizing and lengthening but it DOES SMUDGE. Less than an hour after application, I have mascara smudge under my eyes.
Lanie –
Great mascara! Will buy again
Big fan of this mascara. I will be buying again. It is a better cleaner option for anyone looking.
Amazon Customer –
Horribly Clumpy & Unusable
Awful. I love Ilia and this mascara but this is the first time I’ve purchased it through Amazon. Horribly clumpy and unusable….Unfortunately I purchased right before a long trip and missed my return window.
Amazon Customer –
Didn’t like the product at all not worth the £40 plus , it’s messy take an age to dry it runs if you get warm will NOT recommend it found much better mascara for half the price
CALIPPE Patrick –
Beaucoup trop cher pour ce que c’est.
Nadya –
Tiny and pricey but since i only use organic it works although don’t like the smudging…
CJ –
The brush is to big not convenient
Shanthi –
I was extremely disappointed that the product is just not worth it. There is extremely clumping of the lashes once applied and the products gets all over the place. Will not recommend it