From the manufacturer
The Next Generation of Bond Building 
FOR BOND STRENGTHENING & COLOR LONGEVITY
DEFY DAMAGE PROTECTIVE MASQUE
When it’s time to dive deep with a hair repair treatment for dry, damaged hair, this Protective Masque infuses each strand with a brilliant, bond-strengthening defense system that never weighs hair down. You’ll see and feel the transformation on contact, with less breakage, protection from heat styling, color longevity, instant softness, and glorious shine.
Directions: Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly.
See it. Feel it. Believe it.
HERE’S WHAT YOU WILL LOVE
– Strengthens & Rebuilds Bonds
– 80% Less Breakage*
– 5X Stronger Hair*
*Against combing breakage on damaged hair during heat styling using Defy Damage Protective Shampoo & Masque vs. non-conditioning shampoo
Is this is sulfate free?
Yes! We are free of SLS/SLES sulfates.
How long will it take to see results?
Bond protection begins immediately, and you’ll notice strikingly softer feel and increased shine with the very first use.
Is this good for curly hair?
Yes! Joico’s Defy Damage Home Care System is great for all hair types, from straight to curly, fine to thick.
Will the products help my hair color last longer?
Yes! Defy Damage Home Care System maintains over 90% of your color vibrancy up to 10 shampoos.
Is Discontinued By Manufacturer : No
Product Dimensions : 2 x 2 x 6.25 inches; 0.01 ounces
Item model number : J15984
UPC : 074469509176
Manufacturer : Joico
ASIN : B07NZVTRR9
Best Sellers Rank: #9,348 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #57 in Hair Treatment Masks
Customer Reviews: 4.6 4.6 out of 5 stars 5,012 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Adria Padilla –
Miracle Worker
I bleached my hair n it caused damage. I panicked n purchased this in hopes it would rescue my hair n it did. I washed then put in my hair n left it on for 1 hour. The after was amazing. My hair was back to normal n looked beautiful. Full of body, soft n brought my hair back from the damage. Its pricey but its worth it in an emergency. This is the good stuff 👌🏼😉
Sage Pantone –
This is great
Very moisturizing, definitely hydrating and even though it is a smaller bottle, it does last a while and a little bit goes a long way, and it’s a very deep moisturizer and softens My hair helps with dead ends definitely has improved my hair health and soften the texture. Works great. The only thing that sucked was there was a mess up in the delivery process so my products spent the night in the delivery truck and it was below freezing so they froze and I had to thaw them out, but they still worked as if I bought them from the store so they were normal. The texture was still fine. They smell fine. Nothing was wrong
Carolyn Grant –
Great product
Great job renewing the texture and moisture after my great color change
Sagoolie –
It adds a nice amount of shine and I usually use it daily to help with highways and extra moisture.
I love this I was a hairdresser for 23 years and this product works great on my very very fine hair to eliminate frizzies and add shine and just enough weight to make my hair look thicker. It only takes a tiny amount you can always add more but don’t overdo it because fine hair does get greasy. I like to use this especially before I go to work everyday because I work driving a concrete mixer truck and I’m around all of that dust and it dries my hair out. It’s a wonderful protective cream product.
Hailey –
Does good for the hair but bottle is tiny
I like the smell and how it made my hair feel. However, it was a small bottle and the price for that size wasn’t worth it.
Stephanie –
BEST STUFF EVER! USE AS LEAVE IN!
I LOVE THIS STUFF! I use the Defy Damage shampoo and conditioner. Once a week I use the 7 Second and then a few days later the mask. My hair was ok.But recently I’ve started using the mask (no conditioner after shampoo) as a leave-in…OH MY GOOOOODNESS! I use just a tiny small little dollop, rub it between my hands until it emulsifies, then put it into my rung-out damp hair at the tips first and then working that up to the roots. Towel dry or wrap it, let it air dry. My hair stays silky smoothn soft and bouncy for days.My hair is very very fine and thin, chemical treated blonde, just post the shoulders. The ends get awful and break, they brittle and snag and tangle, and I rarely blow dry or use heat. Didn’t matter how gentle I was, other than lightening about every 2 months, my hair was dry and the end horrible…until I started doing this with the mask. Everyone noticed the change and massive improvement the first time I did it, that’s how bad my hair was! It’s like it’s not even the same hair!I have a full bottle now, but just reordered to make sure I don’t run out at all!This was a serious game changer for my hair!❤️ ❤️ ❤️ ❤️ ❤️ ❤️ ❤️ ❤️ ❤️
Pop –
Smells Great!
Smells Awesome. Hair feels healthier when I use it.
Critical reviewer –
See and feel results in just one use!
It’s rare I write reviews, but I simply have to commend this product! I ordered this in desperation because my hair is fried from over processing for some decades. I tried using oils applied after drying, but they didn’t do the trick. Yesterday, I used this after shampooing. I left it on for about 15 minutes before washing it out and then dried my hair on the cold setting (didn’t see I could do that before.) After just one use, I see and feel a difference — even in this extreme heat and humidity. I’m so happy! I expect even better results with further use. Please — if your hair is wiry, brittle, prone to break, please give this masque a try!
STEPHANE SAJOT –
Très hydratantCheveux secs et bouclés le peigne glisse tout seul
María –
Me ha sorprendido mucho recibir el producto ya que el bote es tan pequeño como la típica muestra que viene de regalo con otro producto. De hecho se notaba que había sido cortado de otro paquete. Venden una muestra a precio de producto.
Cliente Amazon –
Nutrición+Nutrición y con un olor espectacular en el pelo. Llevo mechas y tengo canas, desde que uso esta mascarilla ya no tengo el pelo seco y encrespado. Resultados espectaculares.
Alejandra E –
Estoy encantada con el producto. Desde la 1era aplicación vi la diferencia y a demás huele muy rico. Sí lo recomiendo
Pat –
Die Maske baut wirklich gut die Haarstruktur wieder auf. Nach ein paar Anwendungen fühlten sich meine Haare stärker und gesünder an. Bei vielen günstigen Marken werden die Haare noch weicher aber darum geht es hier nicht. Ich finde, es lohnt sich.